Industries
Dating
Bringing love and profit to the dating business
Ecommerce
Drive more sales with partnerships
Travel
Discover new horizons in the travel industry with Trackog
Web3
Embrace Web3 possibilities through Trackog
Platform Features
Platform Overview
One AI platform with every tool your performance marketing needs
Tracking & Attribution
Track every click and attribute every conversion with AI accuracy
Automation & Optimization
Your campaigns running themselves with continuous AI optimization
Reporting & Analytics
Reports that write themselves with plain-language insights
Fraud Prevention
Block ad fraud in <1ms with 40+ signal analysis
Affiliate Management
Manage your entire affiliate program automatically with AI
Why Trackog
→ Our StoryDiscover the mission, vision, and journey behind Trackog.
Careers
→ Join the CrewBuild the future of performance marketing with us.
Newsroom
→ Latest UpdatesStay updated with our latest news, updates & industry features.
Contact Us
→ Get in TouchReach out to collaborate, inquire, or say hello.
Growth Journal
(Blog)Insights, trends, and updates from the world of performance marketing.
Help Center
(Knowledge Base)Step-by-step guides and FAQs to help you get the most out of Trackog.
Performance Dictionary
(Glossary)Understand key terms, jargon, and metrics in affiliate and adtech ecosystems.
Product Updates
(What's New)Latest features, improvements, and product announcements from Trackog.
API Documentation
(Developer Resources)Technical documentation and guides for integrating with Trackog's API.
Stop Guessing Who Deserves Credit. Let AI Decide.
Last-click attribution is costing you money every single day. TrackOG Attribution AI maps the complete conversion journey — every click, touchpoint, and channel — and assigns credit with machine precision. Finally know what's actually driving your revenue.
The Problem It Solves
Last-click attribution gives 100% of conversion credit to the final touchpoint. This means the affiliate who sent the first click, the retargeting ad that brought the user back, and the email that nudged the decision — all get zero credit. You end up scaling the wrong channels and pausing the ones actually driving revenue.
Key Capabilities
Cross-device and cross-channel journey mapping
Partner-level attribution transparency — every affiliate sees their true contribution
Revenue attribution by source, campaign, creative, and geo
Attribution comparison — see how results change across models
AI-recommended attribution model based on your campaign structure
Frequently Asked Questions
How is AI attribution different from standard last-click tracking?
Standard last-click gives all credit to the final touchpoint — ignoring every channel that contributed. Attribution AI maps the entire journey and distributes credit proportionally based on actual influence.
Does Attribution AI work across multiple devices?
Yes. Attribution AI uses deterministic and probabilistic cross-device matching to connect user journeys across mobile, desktop, and tablet.
How long does Attribution AI take to learn my campaigns?
Attribution AI begins working immediately. The AI Custom model improves in accuracy over the first 2-4 weeks as it learns your specific conversion patterns.
See Exactly What's Driving Your Conversions
See it working on real campaign data in a personalized 30-minute demo.