Industries
Dating
Bringing love and profit to the dating business
Ecommerce
Drive more sales with partnerships
Travel
Discover new horizons in the travel industry with Trackog
Web3
Embrace Web3 possibilities through Trackog
Platform Features
Platform Overview
One AI platform with every tool your performance marketing needs
Tracking & Attribution
Track every click and attribute every conversion with AI accuracy
Automation & Optimization
Your campaigns running themselves with continuous AI optimization
Reporting & Analytics
Reports that write themselves with plain-language insights
Fraud Prevention
Block ad fraud in <1ms with 40+ signal analysis
Affiliate Management
Manage your entire affiliate program automatically with AI
Why Trackog
→ Our StoryDiscover the mission, vision, and journey behind Trackog.
Careers
→ Join the CrewBuild the future of performance marketing with us.
Newsroom
→ Latest UpdatesStay updated with our latest news, updates & industry features.
Contact Us
→ Get in TouchReach out to collaborate, inquire, or say hello.
Growth Journal
(Blog)Insights, trends, and updates from the world of performance marketing.
Help Center
(Knowledge Base)Step-by-step guides and FAQs to help you get the most out of Trackog.
Performance Dictionary
(Glossary)Understand key terms, jargon, and metrics in affiliate and adtech ecosystems.
Product Updates
(What's New)Latest features, improvements, and product announcements from Trackog.
API Documentation
(Developer Resources)Technical documentation and guides for integrating with Trackog's API.
Track Every Click. Attribute Every Conversion. With AI Precision.
Browsers block pixels. iOS kills cookies. Ad blockers kill conversions. TrackOg's server-side tracking captures every valid event — regardless of browser, device, or privacy settings. And Attribution AI makes sure every conversion is credited to the source that actually earned it.
The Problem With Traditional Tracking
Browser restrictions. iOS privacy updates. Ad blockers. Cookie deprecation. Traditional pixel-based tracking loses 30–40% of conversions before they're ever recorded. And even when conversions are tracked, last-click attribution gives credit to the wrong source — causing teams to scale the wrong campaigns and pause the ones actually working.
TrackOg Tracking (Zero Data Loss)
Server-Side Tracking (S2S)
TrackOg uses server-to-server postback tracking that operates completely independently of browsers, cookies, and privacy settings. Every valid conversion is captured — regardless of the user's browser, device, or privacy configuration. No pixel. No cookie. No data loss.
What's Included:
Attribution AI
The Last-Click Problem
A customer sees your affiliate ad on Monday. Clicks a retargeting ad Wednesday. Opens your email Thursday. Converts Friday via direct visit. Last-click gives 100% credit to the direct visit — zero to the affiliate, retargeting, and email that actually drove the decision. You pause the affiliate. You cut retargeting. ROI drops silently.
How Attribution AI Fixes This
Attribution AI maps the complete conversion journey across every touchpoint, device, and channel. It uses machine learning trained on billions of real conversion events to assign credit proportionally — based on actual influence, not position in the funnel.
Attribution Models Supported:
AI Custom ⭐
ML trained on your specific campaign data
BEST FOR:
Maximum accuracy for all campaigns
Linear
Equal credit across all touchpoints
BEST FOR:
Multi-channel campaigns
Time Decay
More credit to recent touchpoints
BEST FOR:
Short sales cycles
Position Based
40% first, 40% last, 20% middle
BEST FOR:
Mixed-funnel campaigns
First Click
100% to first touchpoint
BEST FOR:
Brand awareness campaigns
Last Click
100% to final touchpoint
BEST FOR:
Simple campaign structures
Frequently Asked Questions
See Tracking & Attribution in Action
Experience how TrackOg's server-side tracking and Attribution AI transform campaign performance.