Macros

Quick overview

Use the search field and category chips below to find the macro you need. Each macro card shows the token, category, definition, and a copy action.

{g1}

Custom

Custom tracking parameter 1

{g1}

{g2}

Custom

Custom tracking parameter 2

{g2}

{g3}

Custom

Custom tracking parameter 3

{g3}

{g4}

Custom

Custom tracking parameter 4

{g4}

{g5}

Custom

Custom tracking parameter 5

{g5}

{g6}

Custom

Custom tracking parameter 6

{g6}

{g7}

Custom

Custom tracking parameter 7

{g7}

{g8}

Custom

Custom tracking parameter 8

{g8}

{g9}

Custom

Custom tracking parameter 9

{g9}

{g10}

Custom

Custom tracking parameter 10

{g10}

{g11}

Custom

Custom tracking parameter 11

{g11}

{g12}

Custom

Custom tracking parameter 12

{g12}

{g13}

Custom

Custom tracking parameter 13

{g13}

{g14}

Custom

Custom tracking parameter 14

{g14}

{g15}

Custom

Custom tracking parameter 15

{g15}

{sub1}

Custom

Pixel URL tracking parameter 1

{sub1}

{sub2}

Custom

Pixel URL tracking parameter 2

{sub2}

{sub3}

Custom

Pixel URL tracking parameter 3

{sub3}

{sub4}

Custom

Pixel URL tracking parameter 4

{sub4}

{sub5}

Custom

Pixel URL tracking parameter 5

{sub5}

{sub6}

Custom

Pixel URL tracking parameter 6

{sub6}

{sub7}

Custom

Pixel URL tracking parameter 7

{sub7}

{sub8}

Custom

Pixel URL tracking parameter 8

{sub8}

{sub9}

Custom

Pixel URL tracking parameter 9

{sub9}

{sub10}

Custom

Pixel URL tracking parameter 10

{sub10}

{sub11}

Custom

Pixel URL tracking parameter 11

{sub11}

{sub12}

Custom

Pixel URL tracking parameter 12

{sub12}

{sub13}

Custom

Pixel URL tracking parameter 13

{sub13}

{sub14}

Custom

Pixel URL tracking parameter 14

{sub14}

{sub15}

Custom

Pixel URL tracking parameter 15

{sub15}

{camp_id}

Offer

Short campaign ID

{camp_id}

{campaign_id}

Offer

Long hashed campaign ID

{campaign_id}

{campaign_title}

Offer

Campaign title

{campaign_title}

{offer_id}

Offer

Short numeric offer ID

{offer_id}

{offer_long_id}

Offer

Long hashed offer ID

{offer_long_id}

{offer_title}

Offer

Offer title/name

{offer_title}

{tdomain}

Offer

Tracking domain of the campaign

{tdomain}

{url_id}

Offer

Landing page ID (empty if default)

{url_id}

{url}

Offer

Deeplink URL (click tracking)

{url}

{path}

Offer

Deeplink path (click tracking)

{path}

{final_url}

Offer

Final destination URL after redirect

{final_url}

{fallback_url}

Offer

Backup URL when offer is unavailable

{fallback_url}

{aff_id}

Affiliate

Publisher long ID (24 characters)

{aff_id}

{aff_long_id}

Affiliate

Encrypted affiliate ID

{aff_long_id}

{publisher_id}

Affiliate

Publisher ID

{publisher_id}

{aff_name}

Affiliate

Publisher display name

{aff_name}

{aff_username}

Affiliate

Publisher login username

{aff_username}

{affiliate_ref}

Affiliate

Affiliate reference ID

{affiliate_ref}

{publisher_ref}

Affiliate

Publisher reference ID

{publisher_ref}

{source}

Affiliate

Sub-publisher ID

{source}

{sub_source}

Affiliate

Sub-source ID (iOS 14.5+)

{sub_source}

{pub_camp_id}

Affiliate

Publisher campaign ID (iOS 14.5+)

{pub_camp_id}

{pub_group_id}

Affiliate

Publisher group ID

{pub_group_id}

{aff_chain}

Affiliate

Pass subIDs in publisher postback (iOS 14.5+)

{aff_chain}

{adv_id}

Advertiser

Long advertiser ID

{adv_id}

{advertiser_id}

Advertiser

Short advertiser ID

{advertiser_id}

{advertiser_name}

Advertiser

Advertiser company name

{advertiser_name}

{advertiser_ref}

Advertiser

Advertiser reference ID

{advertiser_ref}

{click_id}

Click

Unique click ID

{click_id}

{clickid}

Click

Unique click ID (alternate format)

{clickid}

{click_time}

Click

Click timestamp

{click_time}

{click_datetime}

Click

Click date and time in account timezone

{click_datetime}

{click_epoch}

Click

Click time as Unix epoch

{click_epoch}

{imp_id}

Click

Impression ID

{imp_id}

{referer}

Click

Referring domain of the click

{referer}

{source_enc}

Click

Encoded source value

{source_enc}

{date_enc}

Click

Encoded date value

{date_enc}

{unix_time_stamp}

Click

Current Unix timestamp

{unix_time_stamp}

{conversion_id}

Conversion

Unique conversion record ID

{conversion_id}

{conversion_status}

Conversion

Status of the conversion

{conversion_status}

{conversion_date}

Conversion

Conversion date

{conversion_date}

{conversion_datetime}

Conversion

Conversion date and time

{conversion_datetime}

{conversion_time}

Conversion

Conversion time

{conversion_time}

{conversion_ip}

Conversion

User IP at conversion time

{conversion_ip}

{txn_id}

Conversion

Transaction ID

{txn_id}

{note}

Conversion

Conversion note (postback only)

{note}

{city}

Geo

City from click IP

{city}

{region}

Geo

State/region from click IP

{region}

{country_id}

Geo

2-letter country code

{country_id}

{isp}

Geo

Internet service provider

{isp}

{device}

Device

Device type (mobile / desktop / tablet)

{device}

{device_lang}

Device

Device language

{device_lang}

{os}

Device

Operating system (Android, iOS, etc.)

{os}

{os_version}

Device

OS version number

{os_version}

{user_agent}

Device

Browser user-agent string

{user_agent}

{ip}

Device

User IP address

{ip}

{conn_type}

Device

Connection type (WiFi / Mobile Data)

{conn_type}

{gaid}

Mobile

Google Advertising ID (Android)

{gaid}

{idfa}

Mobile

Apple IDFA (iOS)

{idfa}

{android_id}

Mobile

Android device ID

{android_id}

{device_id}

Mobile

Device ID for app installs (postback only)

{device_id}

{app_id}

Mobile

App ID from tracking link

{app_id}

{app_name}

Mobile

App name from tracking link

{app_name}

{gclid}

Platform

Google Ads click ID

{gclid}

{fbclid}

Platform

Facebook click ID

{fbclid}

{wbraid}

Platform

Google click ID for iOS web

{wbraid}

{gbraid}

Platform

Google click ID for Android app

{gbraid}

{payout}

Postback

Payout amount in default currency (postback only)

{payout}

{sale_amount}

Postback

Sale amount in default currency (postback only)

{sale_amount}

{payout_usd}

Postback

Payout amount in USD (postback only)

{payout_usd}

{sale_amount_usd}

Postback

Sale amount in USD (postback only)

{sale_amount_usd}

{payout_eur}

Postback

Payout amount in EUR (postback only)

{payout_eur}

{currency}

Postback

3-letter currency code (postback only)

{currency}

{original_sale_amount}

Postback

Raw sale amount from advertiser (postback only)

{original_sale_amount}

{original_sale_currency}

Postback

Raw sale currency from advertiser (postback only)

{original_sale_currency}

{conv_revenue}

Postback

Default goal revenue (use with cost params)

{conv_revenue}

{conv_rp_currency}

Postback

Currency of the goal revenue

{conv_rp_currency}

{goal_id}

Postback

Goal ID (postback only)

{goal_id}

{goal_title}

Postback

Goal title (postback only)

{goal_title}

{goal_value}

Postback

Goal value (postback only)

{goal_value}

{goal_name}

Postback

Goal name or campaign default goal name (postback only)

{goal_name}

{goal_val}

Postback

Goal value or campaign default goal name (postback only)

{goal_val}

{esku}

Product

Product SKU

{esku}

{ecqu}

Product

Product quantity

{ecqu}

{epid}

Product

Product ID

{epid}

{epn}

Product

Product name

{epn}

{epbrand}

Product

Product brand

{epbrand}

{coupon_code}

Product

Coupon code

{coupon_code}

{creative_name}

Creative

Creative or banner name

{creative_name}

{erid}

Security

External request ID

{erid}

{random}

Random

7–15 character alphanumeric random value

{random}

{random_10}

Random

Random number from 0 to 10

{random_10}

{random_25}

Random

Random number from 0 to 25

{random_25}

{random_50}

Random

Random number from 0 to 50

{random_50}

{random_100}

Random

Random number from 0 to 100

{random_100}

{random4}

Random

Random 4-digit number (1000–9999)

{random4}

{random5}

Random

Random 5-digit number (10000–99999)

{random5}

{random6}

Random

Random 6-digit number (100000–999999)

{random6}

Quick overview

Use the search field and category chips below to find the macro you need. Each macro card shows the token, category, definition, and a copy action.

{g1}

Custom

Custom tracking parameter 1

{g1}

{g2}

Custom

Custom tracking parameter 2

{g2}

{g3}

Custom

Custom tracking parameter 3

{g3}

{g4}

Custom

Custom tracking parameter 4

{g4}

{g5}

Custom

Custom tracking parameter 5

{g5}

{g6}

Custom

Custom tracking parameter 6

{g6}

{g7}

Custom

Custom tracking parameter 7

{g7}

{g8}

Custom

Custom tracking parameter 8

{g8}

{g9}

Custom

Custom tracking parameter 9

{g9}

{g10}

Custom

Custom tracking parameter 10

{g10}

{g11}

Custom

Custom tracking parameter 11

{g11}

{g12}

Custom

Custom tracking parameter 12

{g12}

{g13}

Custom

Custom tracking parameter 13

{g13}

{g14}

Custom

Custom tracking parameter 14

{g14}

{g15}

Custom

Custom tracking parameter 15

{g15}

{sub1}

Custom

Pixel URL tracking parameter 1

{sub1}

{sub2}

Custom

Pixel URL tracking parameter 2

{sub2}

{sub3}

Custom

Pixel URL tracking parameter 3

{sub3}

{sub4}

Custom

Pixel URL tracking parameter 4

{sub4}

{sub5}

Custom

Pixel URL tracking parameter 5

{sub5}

{sub6}

Custom

Pixel URL tracking parameter 6

{sub6}

{sub7}

Custom

Pixel URL tracking parameter 7

{sub7}

{sub8}

Custom

Pixel URL tracking parameter 8

{sub8}

{sub9}

Custom

Pixel URL tracking parameter 9

{sub9}

{sub10}

Custom

Pixel URL tracking parameter 10

{sub10}

{sub11}

Custom

Pixel URL tracking parameter 11

{sub11}

{sub12}

Custom

Pixel URL tracking parameter 12

{sub12}

{sub13}

Custom

Pixel URL tracking parameter 13

{sub13}

{sub14}

Custom

Pixel URL tracking parameter 14

{sub14}

{sub15}

Custom

Pixel URL tracking parameter 15

{sub15}

{camp_id}

Offer

Short campaign ID

{camp_id}

{campaign_id}

Offer

Long hashed campaign ID

{campaign_id}

{campaign_title}

Offer

Campaign title

{campaign_title}

{offer_id}

Offer

Short numeric offer ID

{offer_id}

{offer_long_id}

Offer

Long hashed offer ID

{offer_long_id}

{offer_title}

Offer

Offer title/name

{offer_title}

{tdomain}

Offer

Tracking domain of the campaign

{tdomain}

{url_id}

Offer

Landing page ID (empty if default)

{url_id}

{url}

Offer

Deeplink URL (click tracking)

{url}

{path}

Offer

Deeplink path (click tracking)

{path}

{final_url}

Offer

Final destination URL after redirect

{final_url}

{fallback_url}

Offer

Backup URL when offer is unavailable

{fallback_url}

{aff_id}

Affiliate

Publisher long ID (24 characters)

{aff_id}

{aff_long_id}

Affiliate

Encrypted affiliate ID

{aff_long_id}

{publisher_id}

Affiliate

Publisher ID

{publisher_id}

{aff_name}

Affiliate

Publisher display name

{aff_name}

{aff_username}

Affiliate

Publisher login username

{aff_username}

{affiliate_ref}

Affiliate

Affiliate reference ID

{affiliate_ref}

{publisher_ref}

Affiliate

Publisher reference ID

{publisher_ref}

{source}

Affiliate

Sub-publisher ID

{source}

{sub_source}

Affiliate

Sub-source ID (iOS 14.5+)

{sub_source}

{pub_camp_id}

Affiliate

Publisher campaign ID (iOS 14.5+)

{pub_camp_id}

{pub_group_id}

Affiliate

Publisher group ID

{pub_group_id}

{aff_chain}

Affiliate

Pass subIDs in publisher postback (iOS 14.5+)

{aff_chain}

{adv_id}

Advertiser

Long advertiser ID

{adv_id}

{advertiser_id}

Advertiser

Short advertiser ID

{advertiser_id}

{advertiser_name}

Advertiser

Advertiser company name

{advertiser_name}

{advertiser_ref}

Advertiser

Advertiser reference ID

{advertiser_ref}

{click_id}

Click

Unique click ID

{click_id}

{clickid}

Click

Unique click ID (alternate format)

{clickid}

{click_time}

Click

Click timestamp

{click_time}

{click_datetime}

Click

Click date and time in account timezone

{click_datetime}

{click_epoch}

Click

Click time as Unix epoch

{click_epoch}

{imp_id}

Click

Impression ID

{imp_id}

{referer}

Click

Referring domain of the click

{referer}

{source_enc}

Click

Encoded source value

{source_enc}

{date_enc}

Click

Encoded date value

{date_enc}

{unix_time_stamp}

Click

Current Unix timestamp

{unix_time_stamp}

{conversion_id}

Conversion

Unique conversion record ID

{conversion_id}

{conversion_status}

Conversion

Status of the conversion

{conversion_status}

{conversion_date}

Conversion

Conversion date

{conversion_date}

{conversion_datetime}

Conversion

Conversion date and time

{conversion_datetime}

{conversion_time}

Conversion

Conversion time

{conversion_time}

{conversion_ip}

Conversion

User IP at conversion time

{conversion_ip}

{txn_id}

Conversion

Transaction ID

{txn_id}

{note}

Conversion

Conversion note (postback only)

{note}

{city}

Geo

City from click IP

{city}

{region}

Geo

State/region from click IP

{region}

{country_id}

Geo

2-letter country code

{country_id}

{isp}

Geo

Internet service provider

{isp}

{device}

Device

Device type (mobile / desktop / tablet)

{device}

{device_lang}

Device

Device language

{device_lang}

{os}

Device

Operating system (Android, iOS, etc.)

{os}

{os_version}

Device

OS version number

{os_version}

{user_agent}

Device

Browser user-agent string

{user_agent}

{ip}

Device

User IP address

{ip}

{conn_type}

Device

Connection type (WiFi / Mobile Data)

{conn_type}

{gaid}

Mobile

Google Advertising ID (Android)

{gaid}

{idfa}

Mobile

Apple IDFA (iOS)

{idfa}

{android_id}

Mobile

Android device ID

{android_id}

{device_id}

Mobile

Device ID for app installs (postback only)

{device_id}

{app_id}

Mobile

App ID from tracking link

{app_id}

{app_name}

Mobile

App name from tracking link

{app_name}

{gclid}

Platform

Google Ads click ID

{gclid}

{fbclid}

Platform

Facebook click ID

{fbclid}

{wbraid}

Platform

Google click ID for iOS web

{wbraid}

{gbraid}

Platform

Google click ID for Android app

{gbraid}

{payout}

Postback

Payout amount in default currency (postback only)

{payout}

{sale_amount}

Postback

Sale amount in default currency (postback only)

{sale_amount}

{payout_usd}

Postback

Payout amount in USD (postback only)

{payout_usd}

{sale_amount_usd}

Postback

Sale amount in USD (postback only)

{sale_amount_usd}

{payout_eur}

Postback

Payout amount in EUR (postback only)

{payout_eur}

{currency}

Postback

3-letter currency code (postback only)

{currency}

{original_sale_amount}

Postback

Raw sale amount from advertiser (postback only)

{original_sale_amount}

{original_sale_currency}

Postback

Raw sale currency from advertiser (postback only)

{original_sale_currency}

{conv_revenue}

Postback

Default goal revenue (use with cost params)

{conv_revenue}

{conv_rp_currency}

Postback

Currency of the goal revenue

{conv_rp_currency}

{goal_id}

Postback

Goal ID (postback only)

{goal_id}

{goal_title}

Postback

Goal title (postback only)

{goal_title}

{goal_value}

Postback

Goal value (postback only)

{goal_value}

{goal_name}

Postback

Goal name or campaign default goal name (postback only)

{goal_name}

{goal_val}

Postback

Goal value or campaign default goal name (postback only)

{goal_val}

{esku}

Product

Product SKU

{esku}

{ecqu}

Product

Product quantity

{ecqu}

{epid}

Product

Product ID

{epid}

{epn}

Product

Product name

{epn}

{epbrand}

Product

Product brand

{epbrand}

{coupon_code}

Product

Coupon code

{coupon_code}

{creative_name}

Creative

Creative or banner name

{creative_name}

{erid}

Security

External request ID

{erid}

{random}

Random

7–15 character alphanumeric random value

{random}

{random_10}

Random

Random number from 0 to 10

{random_10}

{random_25}

Random

Random number from 0 to 25

{random_25}

{random_50}

Random

Random number from 0 to 50

{random_50}

{random_100}

Random

Random number from 0 to 100

{random_100}

{random4}

Random

Random 4-digit number (1000–9999)

{random4}

{random5}

Random

Random 5-digit number (10000–99999)

{random5}

{random6}

Random

Random 6-digit number (100000–999999)

{random6}

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Why Trackog

Careers

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Contact Us

Join Our Team

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Growth Journal

Help Center

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Knowledge Hub

Industries

Dating

Ecommerce

Travel

Web3

Platform Features

Platform Overview

Tracking & Attribution

Automation & Optimization

Reporting & Analytics

Fraud Prevention

Affiliate Management

Why Trackog

Careers

Newsroom

Contact Us

Growth Journal

Help Center

Performance Dictionary

Product Updates

API Documentation

Quick overview

🤖 AI-Powered Features

AI Features Overview

Smart Attribution AI

Predictive Analytics

AI Fraud Detection

Auto-Optimization Engine

Intelligent Reporting

Industries

Dating

Ecommerce

Travel

Web3

Media Buying

Finance & Crypto

SaaS

Platform Features

Platform Overview

Tracking & Attribution

Automation & Optimization

Reporting & Analytics

Fraud Prevention

Affiliate Management