TrackOG Macros Reference: 140+ Click & Postback Tracking Parameters

Campaign & Offer Details

Offer URLs & Postbacks(19)

Pass high-level campaign, offer, and advertiser identifiers directly to your landing page or partner tracking software.

Example:https://advertiser.com/deal?offer_id={offer_id}&camp_id={camp_id}&adv_id={advertiser_id}

Macro	Parameter Name	Scope	Description & Sample Output
`{offer_id}`	Offer ID	Click Link	Unique numeric identifier for the offer in your TrackOG account. Sample: Returns '1042'. Used to tell the advertiser which offer was clicked.
`{offer_long_id}`	Offer Long / Hashed ID	Click Link	Secure encrypted or extended alphanumeric hash representing the offer. Sample: Returns 'off_9f81a7b2c01'. Useful when you want to obscure numeric IDs.
`{offer_title}`	Offer Headline / Title	Click Link	Public display headline of the offer. Sample: Returns 'Summer Special 50% Off Subscription'.
`{offer_name}`	Offer Internal Name	Click Link	Internal offer label or name configured in your dashboard. Sample: Returns 'Acme_VPN_Worldwide_Tier1'.
`{camp_id}`	Campaign Short ID	Click & Postback	Numeric identifier of the campaign driving the traffic. Sample: Returns '502'. Supported in both click links and conversion postbacks.
`{campaign_id}`	Campaign Long ID	Click & Postback	Extended alphanumeric campaign hash identifier. Sample: Returns 'cmp_77f80b12'. Supported in both click links and postbacks.
`{campaign_title}`	Campaign Title	Click Link	Display title of the campaign in your TrackOG dashboard. Sample: Returns 'Cyber Monday Tier-1 Promotion'.
`{camp_app_id}`	Campaign App Bundle ID	Postback Only	Mobile application package or bundle ID tied to the campaign. Sample: Returns 'com.acme.healthapp'. Provided on postback event.
`{camp_app_name}`	Campaign App Name	Postback Only	Friendly human name of the campaign's mobile app. Sample: Returns 'Acme Health Pro'. Provided on postback event.
`{advertiser_id}`	Advertiser Short ID	Click & Postback	Numeric ID of the advertiser who owns the offer. Sample: Returns '88'. Works in click links and postbacks.
`{adv_id}`	Advertiser Long ID	Click Link	Extended or hashed advertiser account code. Sample: Returns 'adv_4819ca7b'.
`{advertiser_name}`	Advertiser Company Name	Click & Postback	Official company or brand name of the advertiser. Sample: Returns 'Acme Financial Services'. Works in clicks and postbacks.
`{advertiser_ref}`	Advertiser External Reference	Click & Postback	Advertiser's internal reference code from their CRM or ERP. Sample: Returns 'ADV_REF_2026_Q4'. Works in clicks and postbacks.
`{tdomain}`	Tracking Domain	Click Link	Custom tracking domain used for this campaign. Sample: Returns 'trk.trackog.com' or your custom branded domain.
`{main_domain}`	Main Platform Domain	Click Link	Primary root tracking domain configured on your account. Sample: Returns 'trackog.com'.
`{url_id}`	Landing Page URL ID	Click Link	Numeric ID of the specific landing page variant served (empty if default). Sample: Returns '14' when split testing multiple landing pages.
`{final_url}`	Final Destination URL	Click Link	Complete destination URL after all routing, caps, and targeting evaluate. Sample: Returns 'https://advertiser.com/checkout?deal=1'.
`{fallback_url}`	Fallback Redirect URL	Click Link	Redirect URL invoked when targeting, caps, or device rules fail. Sample: Returns 'https://fallback-brand.com/offer'.
`{label}`	Campaign Label / Tag	Click Link	Custom organization label or tag assigned to the campaign. Sample: Returns 'black_friday_tier1'.

Publisher & Affiliate Tracking

Click & Postback(15)

#publisher

Identify the publisher, affiliate account, sub-publisher, or traffic source that drove the visitor.

Example:https://advertiser.com/deal?pub_id={publisher_id}&aff_name={aff_name}&source={source}&sub_source={sub_source}

Macro	Parameter Name	Scope	Description & Sample Output
`{publisher_id}`	Publisher ID	Click & Postback	Numeric identifier of the publisher driving the traffic. Sample: Returns '304'. Works in click URLs and conversion postbacks.
`{publisher_long_id}`	Publisher Long ID	Postback Only	Extended or hashed publisher account identifier. Sample: Returns 'pub_902bf81a'. Provided on postback.
`{aff_id}`	Affiliate ID (Short)	Click Link	Publisher account number (legacy alias for publisher_id). Sample: Returns '304'. Identifies which partner sent the click.
`{affiliate_id}`	Affiliate ID (Full)	Click Link	Standard affiliate account identifier. Sample: Returns '304'. Identifies the affiliate partner.
`{aff_long_id}`	Affiliate Long / Hashed ID	Click Link	Encrypted or hashed affiliate partner identifier. Sample: Returns 'aff_4810ac9b'. Protects numeric IDs from public view.
`{aff_name}`	Publisher Display Name	Click & Postback	Company or display name of the publisher account. Sample: Returns 'MediaGrowth Agency'. Works in clicks and postbacks.
`{aff_username}`	Publisher Username	Click & Postback	Login username of the publisher account. Sample: Returns 'john_affiliate'. Works in clicks and postbacks.
`{affiliate_ref}`	Affiliate Reference Code	Click & Postback	External reference code passed by the affiliate in their tracking link. Sample: Returns 'aff_sub_tracker_99'. Works in clicks and postbacks.
`{publisher_ref}`	Publisher External Reference	Click Link	Publisher's internal CRM or accounting reference ID. Sample: Returns 'crm_partner_1402'.
`{source}`	Traffic Source / Sub-Publisher	Click Link	Sub-publisher ID, placement, or channel name sent by the affiliate. Sample: Returns 'facebook_newsfeed' or 'newsletter_blast'.
`{sub_source}`	Sub-Source / Sub-Placement	Click Link	Granular sub-placement or ad variation ID under the primary source. Sample: Returns 'banner_300x250_pos1'.
`{pub_camp_id}`	Publisher Campaign ID	Click Link	Campaign ID from the publisher's internal tracking system. Sample: Returns 'pub_cmp_8042'.
`{pub_group_id}`	Publisher Group ID	Click Link	ID of the affiliate tier, vertical group, or team. Sample: Returns 'tier1_vip_affiliates'.
`{pub_imp_id}`	Publisher Impression ID	Click Link	Impression ID passed by publisher's external ad server. Sample: Returns 'imp_pub_554109'.
`{aff_chain}`	Forwarded Sub-IDs Chain	Click Link	Delimited chain of nested sub-publishers or brokers. Sample: Returns 'pub1:subpub2:broker3'.

Click Tracking & Attribution

Click & Postback(14)

#click

Capture the unique click token, click timestamps, and deduplication hashes. {click_id} is mandatory for S2S conversion tracking.

Important: {click_id} is the single most critical parameter. Your advertiser must store this value and return it back to TrackOG when a conversion happens.

Example:https://advertiser.com/signup?click_id={click_id}&click_time={click_time}

Macro	Parameter Name	Scope	Description & Sample Output
`{click_id}`	Unique Click Identifier (Mandatory for S2S)	Click & Postback	Unique 24+ character token generated by TrackOG for every click. Mandatory for S2S Postbacks. Sample: Returns 'og_8f29ac01b44d71'. Must be passed to advertiser and returned upon conversion.
`{clickid}`	Click Identifier (Alternate Single-Word)	Click Link	Alternate format of {click_id} without underscore for ad platforms that reject underscores. Sample: Returns 'og_8f29ac01b44d71'.
`{click_time}`	Click Time (HH:MM:SS)	Click & Postback	Clock time when the visitor clicked, in your account's timezone. Sample: Returns '14:23:45'. Works in clicks and postbacks.
`{click_datetime}`	Click Date & Time	Click Link	Full calendar timestamp of click (YYYY-MM-DD HH:MM:SS). Sample: Returns '2026-10-16 14:23:45'.
`{click_epoch}`	Click Unix Epoch Time	Click Link	Click timestamp in Unix epoch seconds (seconds since Jan 1, 1970). Sample: Returns '1792139025'.
`{imp_id}`	Impression ID	Click Link	Unique internal impression identifier if impression tracking is enabled. Sample: Returns 'imp_50124a'.
`{referer}`	Referring URL / Domain	Click Link	Full URL or domain where the visitor originally clicked the link. Sample: Returns 'https://techreviewblog.com/top-10-deals'.
`{source_enc}`	Encoded Traffic Source	Click Link	URL-encoded version of the traffic source parameter. Sample: Returns 'google%20search%20brand'.
`{date_enc}`	Encoded Click Date	Click Link	URL-encoded date string of the click. Sample: Returns '2026%2D10%2D16'.
`{ip_enc}`	Encoded Visitor IP	Click Link	URL-encoded visitor IP address. Sample: Returns '192%2E0%2E2%2E1'.
`{user_agent_enc}`	Encoded User-Agent	Click Link	URL-encoded browser user-agent string for query string safety. Sample: Returns 'Mozilla%2F5.0%20%28iPhone...'.
`{unix_time_stamp}`	Current Unix Epoch Timestamp	Click Link	Real-time Unix epoch seconds when the tracking link evaluates. Sample: Returns '1792139025'.
`{1dhr}`	1-Day Deduplication Hash	Click Link	24-hour unique visitor fingerprint hash to block duplicate conversions. Sample: Returns 'd1h_9fa0b12'.
`{3dhr}`	3-Day Deduplication Hash	Click Link	72-hour unique visitor fingerprint hash to block duplicate conversions. Sample: Returns 'd3h_4ca2e88'.

Custom Parameters (Sub-IDs)

Click & Postback(30)

#custom

Pass dynamic custom values (keywords, ad groups, influencer handles, or variations) between publishers and advertisers.

How it works: If a publisher sends traffic with ?sub1=fb_ad&sub2=campaign_1, TrackOG replaces {g1} with 'fb_ad' and {g2} with 'campaign_1'.

Example:https://advertiser.com/product?sub1={g1}&sub2={g2}&sub3={g3}

Macro	Parameter Name	Scope	Description & Sample Output
`{g1}`	Custom Parameter 1 (g1)	Click Link	First custom tracking value. Automatically populated from the affiliate's &sub1= parameter. Sample: If tracking link has &sub1=facebook, {g1} returns 'facebook'.
`{g2}`	Custom Parameter 2 (g2)	Click Link	Second custom tracking value. Automatically populated from the affiliate's &sub2= parameter. Sample: If tracking link has &sub2=ad_variant_a, {g2} returns 'ad_variant_a'.
`{g3}`	Custom Parameter 3 (g3)	Click Link	Third custom tracking value. Populated from &sub3=. Sample: e.g. Campaign variation or ad group name.
`{g4}`	Custom Parameter 4 (g4)	Click Link	Fourth custom tracking value. Populated from &sub4=. Sample: e.g. Keyword or search query.
`{g5}`	Custom Parameter 5 (g5)	Click Link	Fifth custom tracking value. Populated from &sub5=. Sample: e.g. Placement or banner dimension.
`{g6}`	Custom Parameter 6 (g6)	Click Link	Sixth custom tracking value. Populated from &sub6=. Sample: e.g. Sub-publisher ID.
`{g7}`	Custom Parameter 7 (g7)	Click Link	Seventh custom tracking value. Populated from &sub7=. Sample: e.g. Creative asset ID.
`{g8}`	Custom Parameter 8 (g8)	Click Link	Eighth custom tracking value. Populated from &sub8=. Sample: e.g. Audience tag.
`{g9}`	Custom Parameter 9 (g9)	Click Link	Ninth custom tracking value. Populated from &sub9=. Sample: e.g. Influencer handle.
`{g10}`	Custom Parameter 10 (g10)	Click Link	Tenth custom tracking value. Populated from &sub10=. Sample: e.g. Click timestamp from partner.
`{g11}`	Custom Parameter 11 (g11)	Click Link	Eleventh custom tracking value. Populated from &sub11=. Sample: Custom partner tracking string.
`{g12}`	Custom Parameter 12 (g12)	Click Link	Twelfth custom tracking value. Populated from &sub12=. Sample: Custom partner tracking string.
`{g13}`	Custom Parameter 13 (g13)	Click Link	Thirteenth custom tracking value. Populated from &sub13=. Sample: Custom partner tracking string.
`{g14}`	Custom Parameter 14 (g14)	Click Link	Fourteenth custom tracking value. Populated from &sub14=. Sample: Custom partner tracking string.
`{g15}`	Custom Parameter 15 (g15)	Click Link	Fifteenth custom tracking value. Populated from &sub15=. Sample: Custom partner tracking string.
`{sub1}`	Sub Parameter 1 (sub1)	Click & Postback	Direct sub-parameter 1 passed between pixel tracking and postbacks. Sample: Returns value of sub1. Works in clicks and postbacks.
`{sub2}`	Sub Parameter 2 (sub2)	Click & Postback	Direct sub-parameter 2 passed between pixel tracking and postbacks. Sample: Returns value of sub2. Works in clicks and postbacks.
`{sub3}`	Sub Parameter 3 (sub3)	Click & Postback	Direct sub-parameter 3 passed between pixel tracking and postbacks. Sample: Returns value of sub3.
`{sub4}`	Sub Parameter 4 (sub4)	Click & Postback	Direct sub-parameter 4 passed between pixel tracking and postbacks. Sample: Returns value of sub4.
`{sub5}`	Sub Parameter 5 (sub5)	Click & Postback	Direct sub-parameter 5 passed between pixel tracking and postbacks. Sample: Returns value of sub5.
`{sub6}`	Sub Parameter 6 (sub6)	Click & Postback	Direct sub-parameter 6 passed between pixel tracking and postbacks. Sample: Returns value of sub6.
`{sub7}`	Sub Parameter 7 (sub7)	Click & Postback	Direct sub-parameter 7 passed between pixel tracking and postbacks. Sample: Returns value of sub7.
`{sub8}`	Sub Parameter 8 (sub8)	Click & Postback	Direct sub-parameter 8 passed between pixel tracking and postbacks. Sample: Returns value of sub8.
`{sub9}`	Sub Parameter 9 (sub9)	Click & Postback	Direct sub-parameter 9 passed between pixel tracking and postbacks. Sample: Returns value of sub9.
`{sub10}`	Sub Parameter 10 (sub10)	Click & Postback	Direct sub-parameter 10 passed between pixel tracking and postbacks. Sample: Returns value of sub10.
`{sub11}`	Sub Parameter 11 (sub11)	Click & Postback	Direct sub-parameter 11 passed between pixel tracking and postbacks. Sample: Returns value of sub11.
`{sub12}`	Sub Parameter 12 (sub12)	Click & Postback	Direct sub-parameter 12 passed between pixel tracking and postbacks. Sample: Returns value of sub12.
`{sub13}`	Sub Parameter 13 (sub13)	Click & Postback	Direct sub-parameter 13 passed between pixel tracking and postbacks. Sample: Returns value of sub13.
`{sub14}`	Sub Parameter 14 (sub14)	Click & Postback	Direct sub-parameter 14 passed between pixel tracking and postbacks. Sample: Returns value of sub14.
`{sub15}`	Sub Parameter 15 (sub15)	Click & Postback	Direct sub-parameter 15 passed between pixel tracking and postbacks. Sample: Returns value of sub15.

Revenue & Payout Metrics

Postback Only(13)

#revenue

Record order amounts, dynamic commission rates, and payouts. Used inside Postback URLs when a sale or conversion fires.

Postback Only: These macros only carry data at the time of conversion. Placing them inside an initial click tracking URL will return empty values.

Example:https://trackog.com/postback?click_id={click_id}&sale_amount={sale_amount}&rate={rate}&currency={currency}

Macro	Parameter Name	Scope	Description & Sample Output
`{sale_amount}`	Sale / Order Amount	Postback Only	Total purchase or transaction order amount reported by the advertiser. Sample: Returns '49.99'. Crucial for RevShare (percentage-based) commission offers.
`{rate}`	Commission Rate	Postback Only	Payout percentage or rate multiplier applied to calculate the commission. Sample: Returns '15.00' (indicating a 15% commission on the sale amount).
`{original_sale_amount}`	Original Raw Sale Amount	Postback Only	Raw sale amount sent by the advertiser before any currency conversion. Sample: Returns '12500.00' (e.g. in INR or EUR).
`{original_sale_currency}`	Original Sale Currency	Postback Only	3-letter currency code sent by the advertiser's store before conversion. Sample: Returns 'INR', 'EUR', or 'USD'.
`{payout}`	Affiliate Payout Amount	Postback Only	Final payout amount credited to the affiliate in your platform's default currency. Sample: Returns '7.50' (e.g. $7.50 credited to affiliate).
`{revenue}`	Total Gross Revenue	Postback Only	Gross revenue amount billed to the advertiser for this conversion. Sample: Returns '10.00' (e.g. $10.00 received from advertiser).
`{payout_usd}`	Affiliate Payout in USD	Postback Only	Affiliate payout converted into US Dollars using live daily exchange rates. Sample: Returns '7.50'.
`{sale_amount_usd}`	Sale Amount in USD	Postback Only	Total order purchase amount normalized into US Dollars. Sample: Returns '49.99'.
`{payout_eur}`	Affiliate Payout in EUR	Postback Only	Affiliate payout converted into Euros. Sample: Returns '6.90'.
`{currency}`	Payout Currency Code	Postback Only	3-letter ISO currency code of the campaign's base payout. Sample: Returns 'USD', 'EUR', or 'GBP'.
`{conv_revenue}`	Goal Default Revenue	Click & Postback	Default revenue value configured on the offer goal in settings. Sample: Returns '5.00'. Supported in clicks and postbacks.
`{conv_rp_currency}`	Goal Revenue Currency	Click & Postback	3-letter currency code configured for the default goal revenue. Sample: Returns 'USD'. Supported in clicks and postbacks.
`{note}`	Conversion Note / Audit Trail	Postback Only	Audit trail explanation or custom note attached to this conversion. Sample: Returns 'Manual adjustment by admin' or 'Fraud review cleared'.

Multi-Goal & Event Tracking

Postback & Click(5)

#goals

For campaigns with multiple milestone actions (e.g. Free Sign-Up, First Deposit, VIP Upgrade), identify which specific goal was triggered.

Example:https://trackog.com/postback?click_id={click_id}&goal_id={goal_id}&goal_name={goal_name}&goal_value={goal_value}

Macro	Parameter Name	Scope	Description & Sample Output
`{goal_id}`	Conversion Goal ID	Click & Postback	Numeric or short identifier of the specific milestone goal completed. Sample: Returns '12' (e.g. Goal 12 = First Time Deposit). Supported in clicks and postbacks.
`{goal_title}`	Goal Display Title	Click & Postback	Human-friendly title of the conversion goal. Sample: Returns 'VIP Deposit ($50+)'. Works in clicks and postbacks.
`{goal_value}`	Goal Payout / Value	Click & Postback	Commission payout or revenue credited for completing this specific goal. Sample: Returns '25.00'. Works in clicks and postbacks.
`{goal_name}`	Goal Internal Name	Click & Postback	Internal identifier code for the goal in your setup. Sample: Returns 'first_deposit' or 'lead_form_submitted'. Works in clicks and postbacks.
`{goal_val}`	Goal Value (Short Parameter)	Click & Postback	Short alias parameter for the goal value. Sample: Returns '25.00'. Works in clicks and postbacks.

Conversion Event Details

Postback Only(9)

#conversion

Capture transaction IDs, conversion approval status, conversion IP, and exact timestamps when the customer completed the action.

Postback Only: These parameters are generated only when the conversion happens, not when the user first clicks.

Example:https://trackog.com/postback?click_id={click_id}&txn_id={txn_id}&conversion_id={conversion_id}&status={conversion_status}

Macro	Parameter Name	Scope	Description & Sample Output
`{conversion_id}`	TrackOG Conversion ID	Postback Only	Unique alphanumeric conversion receipt identifier generated by TrackOG. Sample: Returns 'cnv_88f9104a2'. Every recorded conversion receives a unique ID.
`{txn_id}`	Advertiser Transaction / Order ID	Postback Only	Advertiser's internal order number, invoice ID, or shopping cart ID. Sample: Returns 'ORD_994821'. Used to cross-reference orders between both systems.
`{conversion_status}`	Conversion Approval Status	Postback Only	Current state of the conversion: approved, pending, or rejected. Sample: Returns 'approved'. Helps partners know if the action was verified.
`{conversion_ip}`	Conversion IP Address	Postback Only	IP address of the customer at the exact moment the conversion fired. Sample: Returns '203.0.113.195'. Used for fraud detection and IP cross-matching.
`{conversion_date}`	Conversion Date (YYYY-MM-DD)	Postback Only	Calendar date when the conversion event fired. Sample: Returns '2026-10-16'.
`{conversion_datetime}`	Conversion Date & Time	Postback Only	Full date and time of the conversion in your account timezone. Sample: Returns '2026-10-16 14:35:10'.
`{conversion_time}`	Conversion Time (HH:MM:SS)	Postback Only	Clock time when the conversion was received. Sample: Returns '14:35:10'.
`{conversion_time_unix}`	Conversion Unix Timestamp	Postback Only	Conversion timestamp in Unix epoch seconds. Sample: Returns '1792139710'.
`{conversion_time_iso}`	Conversion ISO 8601 Timestamp	Postback Only	Standard ISO 8601 formatted timestamp with timezone offset. Sample: Returns '2026-10-16T14:35:10Z'. Ideal for modern webhooks and APIs.

Platform Click IDs (Ad Networks)

Click & Postback(6)

#platform

Populate native click identifiers generated by major advertising networks (Google Ads, Meta/Facebook Ads) for cross-platform attribution.

Example:https://advertiser.com/landing?gclid={gclid}&fbclid={fbclid}&wbraid={wbraid}&gbraid={gbraid}

Macro	Parameter Name	Scope	Description & Sample Output
`{gclid}`	Google Click ID (gclid)	Click & Postback	Native Google Ads click identifier for Search, Display, and Shopping. Sample: Returns 'Cj0KCQjws...'. Works in click URLs and conversion postbacks.
`{fbclid}`	Facebook Click ID (fbclid)	Click & Postback	Native Meta/Facebook click identifier for Facebook and Instagram ads. Sample: Returns 'IwAR3nQ...'. Supported in clicks and postbacks.
`{wbraid}`	Google iOS Web-to-App ID (wbraid)	Click Link	Google Ads privacy-safe identifier for iOS 14.5+ web-to-app conversions. Sample: Returns 'CjkKEQjw...'.
`{gbraid}`	Google iOS App-to-App ID (gbraid)	Click Link	Google Ads privacy-safe identifier for iOS 14.5+ app-to-app deep linking. Sample: Returns 'CjkKEQjw...'.
`{placement}`	Ad Placement Name / ID	Click Link	Specific ad position, banner placement, or slot on the publisher site. Sample: Returns 'sidebar_300x250' or 'feed_sponsored_story'.
`{demographic}`	Targeting Demographic Tag	Click Link	Demographic audience bucket passed by the media buying network. Sample: Returns 'age_25_34_f' or 'tech_enthusiasts'.

Mobile App & Device Identifiers

Click & Postback(8)

#mobile

Hardware and advertising IDs (Google GAID, Apple IDFA) required for mobile app install campaigns and MMP attribution (AppsFlyer, Adjust, Branch).

Example:https://app.appsflyer.com/com.app?click_id={click_id}&gaid={gaid}&idfa={idfa}

Macro	Parameter Name	Scope	Description & Sample Output
`{gaid}`	Google Advertising ID (GAID)	Click Link	Google Play Services Advertising ID for Android devices. Sample: Returns '38400000-8cf0-11bd-b23e-10b96e40000d'. Essential for Android MMP attribution.
`{idfa}`	Apple ID for Advertisers (IDFA)	Click Link	Apple Advertising ID for iOS devices (available if user opted into ATT). Sample: Returns 'EA7583CD-A667-48BC-B806-42ECB2B48D12'. Essential for iOS attribution.
`{android_id}`	Android Hardware Device ID	Click Link	64-bit hex hardware identifier for Android devices. Sample: Returns '9774d56d682e549c'.
`{app_id}`	App Bundle ID / Package Name	Click Link	Official application bundle ID on Google Play or App Store. Sample: Returns 'com.spotify.music' or 'id324684580'.
`{app_name}`	Mobile App Name	Click Link	Display name of the application where the advertisement was shown. Sample: Returns 'Spotify Music'.
`{firebase_tid}`	Firebase Transaction ID	Click Link	Google Firebase Analytics event transaction identifier. Sample: Returns 'fb_tid_84920'.
`{device_id}`	Device Hardware ID	Postback Only	Device hardware identifier captured during app install / conversion. Sample: Returns 'dev_hw_88192'. Provided on conversion postback.
`{creative_name}`	Creative Asset Name / Banner ID	Click Link	Name or ID of the banner, video creative, or ad copy shown. Sample: Returns 'video_hero_15s_v2' or 'banner_300x250_blue'.

Device, OS & Geographic Data

Click & Postback(12)

#device_geo

Visitor environment detected at the time of click: hardware type, operating system, country, city, and internet provider.

Example:https://advertiser.com/landing?country={country_id}&city={city}&device={device}&os={os}

Macro	Parameter Name	Scope	Description & Sample Output
`{device}`	Device Hardware Type	Click Link	Visitor hardware category: desktop, mobile, or tablet. Sample: Returns 'mobile' or 'desktop'.
`{device_lang}`	Device System Language	Click Link	Primary language code configured on the visitor's device. Sample: Returns 'en' or 'es' or 'de'.
`{os}`	Operating System	Click Link	Operating system running on visitor's device. Sample: Returns 'iOS', 'Android', 'Windows', or 'macOS'.
`{os_version}`	OS Version Number	Click Link	Exact version number of the operating system. Sample: Returns '18.2' or '14.0'.
`{user_agent}`	Raw Browser User-Agent	Click Link	Complete raw User-Agent string sent by visitor's browser. Sample: Returns 'Mozilla/5.0 (iPhone; CPU iPhone OS 18_2...)'.
`{ip}`	Visitor IP Address	Click & Postback	Public IPv4 or IPv6 address of the visitor at click time. Sample: Returns '198.51.100.42'. Works in clicks and postbacks.
`{conn_type}`	Internet Connection Type	Click Link	Connection network technology: wifi, cellular_4g, cellular_5g, broadband. Sample: Returns 'wifi'.
`{country_id}`	Country Code (ISO 2-Letter)	Click Link	Standard 2-letter uppercase ISO country code. Sample: Returns 'US', 'GB', 'IN', 'CA', or 'DE'.
`{country}`	Full Country Name	Click Link	Full English name of the country detected from the IP address. Sample: Returns 'United States' or 'United Kingdom'.
`{city}`	City Name	Click Link	City detected from visitor's click IP geolocation. Sample: Returns 'New York', 'London', or 'Mumbai'.
`{region}`	State / Region Name	Click Link	State, province, or administrative region of the visitor. Sample: Returns 'California' or 'Ontario'.
`{isp}`	Internet Service Provider (ISP)	Click Link	Name of the telecom carrier or internet provider. Sample: Returns 'Comcast Cable' or 'Vodafone'.

Random Numbers & Cache Busters

Click Only(9)

#random

Dynamically generate random numbers or alphanumeric tokens on the fly to prevent browser or proxy caching.

Use {random} in creative tags or pixel links to prevent intermediate CDNs or browsers from caching the request.

Example:https://advertiser.com/track?subid=user_{random_100}&cb={random}

Macro	Parameter Name	Scope	Description & Sample Output
`{random}`	Alphanumeric Cache Buster	Click Link	Dynamic 7–15 character random alphanumeric string on every request to prevent caching. Sample: Returns 'a9F3kLm8'. Guarantees browser/CDN always fetches a fresh link.
`{random_10}`	Random Integer (0 to 10)	Click Link	Random integer between 0 and 10 generated on the fly. Sample: Returns '7'.
`{random_25}`	Random Integer (0 to 25)	Click Link	Random integer between 0 and 25 generated on the fly. Sample: Returns '19'.
`{random_50}`	Random Integer (0 to 50)	Click Link	Random integer between 0 and 50 generated on the fly. Sample: Returns '42'.
`{random_100}`	Random Integer (0 to 100)	Click Link	Random integer between 0 and 100 generated on the fly. Sample: Returns '83'.
`{random4}`	Random 4-Digit Number	Click Link	Random 4-digit number between 1000 and 9999. Sample: Returns '4819'.
`{random5}`	Random 5-Digit Number	Click Link	Random 5-digit number between 10000 and 99999. Sample: Returns '82914'.
`{random6}`	Random 6-Digit Number	Click Link	Random 6-digit number between 100000 and 999999. Sample: Returns '592014'.
`{erid}`	External Request ID (ERID)	Click Link	External request identifier for regulatory ad registries (e.g. ORD compliance). Sample: Returns '2VtzquX19'.

Macro

Parameter Name

Scope

Description & Sample Output

Action

{offer_id}

Offer ID

Click Link

Unique numeric identifier for the offer in your TrackOG account.

Sample: Returns '1042'. Used to tell the advertiser which offer was clicked.

{offer_long_id}

Offer Long / Hashed ID

Click Link

Secure encrypted or extended alphanumeric hash representing the offer.

Sample: Returns 'off_9f81a7b2c01'. Useful when you want to obscure numeric IDs.

{offer_title}

Offer Headline / Title

Click Link

Public display headline of the offer.

Sample: Returns 'Summer Special 50% Off Subscription'.

{offer_name}

Offer Internal Name

Click Link

Internal offer label or name configured in your dashboard.

Sample: Returns 'Acme_VPN_Worldwide_Tier1'.

{camp_id}

Campaign Short ID

Click & Postback

Numeric identifier of the campaign driving the traffic.

Sample: Returns '502'. Supported in both click links and conversion postbacks.

{campaign_id}

Campaign Long ID

Click & Postback

Extended alphanumeric campaign hash identifier.

Sample: Returns 'cmp_77f80b12'. Supported in both click links and postbacks.

{campaign_title}

Campaign Title

Click Link

Display title of the campaign in your TrackOG dashboard.

Sample: Returns 'Cyber Monday Tier-1 Promotion'.

{camp_app_id}

Campaign App Bundle ID

Postback Only

Mobile application package or bundle ID tied to the campaign.

Sample: Returns 'com.acme.healthapp'. Provided on postback event.

{camp_app_name}

Campaign App Name

Postback Only

Friendly human name of the campaign's mobile app.

Sample: Returns 'Acme Health Pro'. Provided on postback event.

{advertiser_id}

Advertiser Short ID

Click & Postback

Numeric ID of the advertiser who owns the offer.

Sample: Returns '88'. Works in click links and postbacks.

{adv_id}

Advertiser Long ID

Click Link

Extended or hashed advertiser account code.

Sample: Returns 'adv_4819ca7b'.

{advertiser_name}

Advertiser Company Name

Click & Postback

Official company or brand name of the advertiser.

Sample: Returns 'Acme Financial Services'. Works in clicks and postbacks.

{advertiser_ref}

Advertiser External Reference

Click & Postback

Advertiser's internal reference code from their CRM or ERP.

Sample: Returns 'ADV_REF_2026_Q4'. Works in clicks and postbacks.

{tdomain}

Tracking Domain

Click Link

Custom tracking domain used for this campaign.

Sample: Returns 'trk.trackog.com' or your custom branded domain.

{main_domain}

Main Platform Domain

Click Link

Primary root tracking domain configured on your account.

Sample: Returns 'trackog.com'.

{url_id}

Landing Page URL ID

Click Link

Numeric ID of the specific landing page variant served (empty if default).

Sample: Returns '14' when split testing multiple landing pages.

{final_url}

Final Destination URL

Click Link

Complete destination URL after all routing, caps, and targeting evaluate.

Sample: Returns 'https://advertiser.com/checkout?deal=1'.

{fallback_url}

Fallback Redirect URL

Click Link

Redirect URL invoked when targeting, caps, or device rules fail.

Sample: Returns 'https://fallback-brand.com/offer'.

{label}

Campaign Label / Tag

Click Link

Custom organization label or tag assigned to the campaign.

Sample: Returns 'black_friday_tier1'.

Macro

Parameter Name

Scope

Description & Sample Output

Action

{publisher_id}

Publisher ID

Click & Postback

Numeric identifier of the publisher driving the traffic.

Sample: Returns '304'. Works in click URLs and conversion postbacks.

{publisher_long_id}

Publisher Long ID

Postback Only

Extended or hashed publisher account identifier.

Sample: Returns 'pub_902bf81a'. Provided on postback.

{aff_id}

Affiliate ID (Short)

Click Link

Publisher account number (legacy alias for publisher_id).

Sample: Returns '304'. Identifies which partner sent the click.

{affiliate_id}

Affiliate ID (Full)

Click Link

Standard affiliate account identifier.

Sample: Returns '304'. Identifies the affiliate partner.

{aff_long_id}

Affiliate Long / Hashed ID

Click Link

Encrypted or hashed affiliate partner identifier.

Sample: Returns 'aff_4810ac9b'. Protects numeric IDs from public view.

{aff_name}

Publisher Display Name

Click & Postback

Company or display name of the publisher account.

Sample: Returns 'MediaGrowth Agency'. Works in clicks and postbacks.

{aff_username}

Publisher Username

Click & Postback

Sample: Returns 'john_affiliate'. Works in clicks and postbacks.

{affiliate_ref}

Affiliate Reference Code

Click & Postback

External reference code passed by the affiliate in their tracking link.

Sample: Returns 'aff_sub_tracker_99'. Works in clicks and postbacks.

{publisher_ref}

Publisher External Reference

Click Link

Publisher's internal CRM or accounting reference ID.

Sample: Returns 'crm_partner_1402'.

{source}

Traffic Source / Sub-Publisher

Click Link

Sub-publisher ID, placement, or channel name sent by the affiliate.

Sample: Returns 'facebook_newsfeed' or 'newsletter_blast'.

{sub_source}

Sub-Source / Sub-Placement

Click Link

Granular sub-placement or ad variation ID under the primary source.

Sample: Returns 'banner_300x250_pos1'.

{pub_camp_id}

Publisher Campaign ID

Click Link

Campaign ID from the publisher's internal tracking system.

Sample: Returns 'pub_cmp_8042'.

{pub_group_id}

Publisher Group ID

Click Link

ID of the affiliate tier, vertical group, or team.

Sample: Returns 'tier1_vip_affiliates'.

{pub_imp_id}

Publisher Impression ID

Click Link

Impression ID passed by publisher's external ad server.

Sample: Returns 'imp_pub_554109'.

{aff_chain}

Forwarded Sub-IDs Chain

Click Link

Delimited chain of nested sub-publishers or brokers.

Sample: Returns 'pub1:subpub2:broker3'.

Macro

Parameter Name

Scope

Description & Sample Output

Action

{click_id}

Unique Click Identifier (Mandatory for S2S)

Click & Postback

Unique 24+ character token generated by TrackOG for every click. Mandatory for S2S Postbacks.

Sample: Returns 'og_8f29ac01b44d71'. Must be passed to advertiser and returned upon conversion.

{clickid}

Click Identifier (Alternate Single-Word)

Click Link

Alternate format of {click_id} without underscore for ad platforms that reject underscores.

Sample: Returns 'og_8f29ac01b44d71'.

{click_time}

Click Time (HH:MM:SS)

Click & Postback

Clock time when the visitor clicked, in your account's timezone.

Sample: Returns '14:23:45'. Works in clicks and postbacks.

{click_datetime}

Click Date & Time

Click Link

Full calendar timestamp of click (YYYY-MM-DD HH:MM:SS).

Sample: Returns '2026-10-16 14:23:45'.

{click_epoch}

Click Unix Epoch Time

Click Link

Click timestamp in Unix epoch seconds (seconds since Jan 1, 1970).

Sample: Returns '1792139025'.

{imp_id}

Impression ID

Click Link

Unique internal impression identifier if impression tracking is enabled.

Sample: Returns 'imp_50124a'.

{referer}

Referring URL / Domain

Click Link

Full URL or domain where the visitor originally clicked the link.

Sample: Returns 'https://techreviewblog.com/top-10-deals'.

{source_enc}

Encoded Traffic Source

Click Link

URL-encoded version of the traffic source parameter.

Sample: Returns 'google%20search%20brand'.

{date_enc}

Encoded Click Date

Click Link

URL-encoded date string of the click.

Sample: Returns '2026%2D10%2D16'.

{ip_enc}

Encoded Visitor IP

Click Link

URL-encoded visitor IP address.

Sample: Returns '192%2E0%2E2%2E1'.

{user_agent_enc}

Encoded User-Agent

Click Link

URL-encoded browser user-agent string for query string safety.

Sample: Returns 'Mozilla%2F5.0%20%28iPhone...'.

{unix_time_stamp}

Current Unix Epoch Timestamp

Click Link

Real-time Unix epoch seconds when the tracking link evaluates.

Sample: Returns '1792139025'.

{1dhr}

1-Day Deduplication Hash

Click Link

24-hour unique visitor fingerprint hash to block duplicate conversions.

Sample: Returns 'd1h_9fa0b12'.

{3dhr}

3-Day Deduplication Hash

Click Link

72-hour unique visitor fingerprint hash to block duplicate conversions.

Sample: Returns 'd3h_4ca2e88'.

Macro

Parameter Name

Scope

Description & Sample Output

Action

{g1}

Custom Parameter 1 (g1)

Click Link

First custom tracking value. Automatically populated from the affiliate's &sub1= parameter.

Sample: If tracking link has &sub1=facebook, {g1} returns 'facebook'.

{g2}

Custom Parameter 2 (g2)

Click Link

Second custom tracking value. Automatically populated from the affiliate's &sub2= parameter.

Sample: If tracking link has &sub2=ad_variant_a, {g2} returns 'ad_variant_a'.

{g3}

Custom Parameter 3 (g3)

Click Link

Third custom tracking value. Populated from &sub3=.

Sample: e.g. Campaign variation or ad group name.

{g4}

Custom Parameter 4 (g4)

Click Link

Fourth custom tracking value. Populated from &sub4=.

Sample: e.g. Keyword or search query.

{g5}

Custom Parameter 5 (g5)

Click Link

Fifth custom tracking value. Populated from &sub5=.

Sample: e.g. Placement or banner dimension.

{g6}

Custom Parameter 6 (g6)

Click Link

Sixth custom tracking value. Populated from &sub6=.

Sample: e.g. Sub-publisher ID.

{g7}

Custom Parameter 7 (g7)

Click Link

Seventh custom tracking value. Populated from &sub7=.

Sample: e.g. Creative asset ID.

{g8}

Custom Parameter 8 (g8)

Click Link

Eighth custom tracking value. Populated from &sub8=.

Sample: e.g. Audience tag.

{g9}

Custom Parameter 9 (g9)

Click Link

Ninth custom tracking value. Populated from &sub9=.

Sample: e.g. Influencer handle.

{g10}

Custom Parameter 10 (g10)

Click Link

Tenth custom tracking value. Populated from &sub10=.

Sample: e.g. Click timestamp from partner.

{g11}

Custom Parameter 11 (g11)

Click Link

Eleventh custom tracking value. Populated from &sub11=.