Industries
Dating
Bringing love and profit to the dating business
Ecommerce
Drive more sales with partnerships
Travel
Discover new horizons in the travel industry with Trackog
Web3
Embrace Web3 possibilities through Trackog
Platform Features
Platform Overview
One AI platform with every tool your performance marketing needs
Tracking & Attribution
Track every click and attribute every conversion with AI accuracy
Automation & Optimization
Your campaigns running themselves with continuous AI optimization
Reporting & Analytics
Reports that write themselves with plain-language insights
Fraud Prevention
Block ad fraud in <1ms with 40+ signal analysis
Affiliate Management
Manage your entire affiliate program automatically with AI
Why Trackog
→ Our StoryDiscover the mission, vision, and journey behind Trackog.
Careers
→ Join the CrewBuild the future of performance marketing with us.
Newsroom
→ Latest UpdatesStay updated with our latest news, updates & industry features.
Contact Us
→ Get in TouchReach out to collaborate, inquire, or say hello.
Growth Journal
(Blog)Insights, trends, and updates from the world of performance marketing.
Help Center
(Knowledge Base)Step-by-step guides and FAQs to help you get the most out of Trackog.
Performance Dictionary
(Glossary)Understand key terms, jargon, and metrics in affiliate and adtech ecosystems.
Product Updates
(What's New)Latest features, improvements, and product announcements from Trackog.
API Documentation
(Developer Resources)Technical documentation and guides for integrating with Trackog's API.
Performance Dictionary
Your complete glossary of performance marketing, affiliate, and adtech terminology.
Affiliate
GeneralA partner or publisher who promotes your products/services in exchange for commission on conversions.
Attribution
AnalyticsThe process of identifying which marketing touchpoints contributed to a conversion.
Click-Through Rate (CTR)
MetricsThe percentage of users who click on a link compared to the total number who view it.
Cost Per Acquisition (CPA)
MetricsThe total cost divided by the number of acquisitions or conversions.
Conversion
GeneralA desired action taken by a user, such as a purchase, signup, or download.
Fraud
SecurityInvalid or fake traffic generated to inflate metrics or steal commission.
Impression
MetricsEach time an ad or link is displayed to a user, regardless of whether they click.
Postback
TechnicalServer-to-server notification sent when a conversion occurs for accurate tracking.
Return on Ad Spend (ROAS)
MetricsRevenue generated for every dollar spent on advertising.
Sub-ID
TechnicalA custom parameter used to track specific traffic sources or campaigns.